One of the fastest developing areas in healthcare communication is social networking and social media. So - how can an EMR/HIS vendor use this as an advantage together with organisational IT healthcare delivery guys?
I was at a conference Thursday and Friday last week, of leading German Hospital managers, and a particular discussion with the CIO of one of the leading hospital groups could summarise his thoughts as thus:
- A year back I thought this twitter stuff was unimportant
- A few months back I was of the belief I would have to fight it and shouldn’t allow it
- Now I’m starting to contemplate how to use it, and I feel unsupported in my efforts as the EMR vendors won’t or perhaps can’t provide me with any way to hook this into their systems, with the aim of making it a whole ecosystem including and accommodating social media
And my view:
- Since today’s discussion about social media I know instinctively if we, IT professionals in healthcare, won't do anything about it, it will be done via the consumerism of IT anyway – by our users and without us…and it will kill classic healthcare IT.
Have a look at healthissocial.com – one of the new websites totally dedicated to social media and communication in healthcare.
In particular there is a point I’d like to reproduce here – that as essential as it clearly is for us, as healthcare IT providers to get on board with social media or get run over by it – the basics of communication and appropriate communication must still be fundamental to our approach.
Phil Bauman – as part of his blog “Things that matter in Healthcare social media” makes the following point:
So I suppose – to close – we in IT healthcare clearly have “miles to go before we sleep” if we are going to get ahead of the curve with the integration of social media – but the implementation and expectation should be both measured and balanced.
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